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Mobile Marketing for 2011 Is Not Ads |
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Thursday, 10 March 2011 21:00 |
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Buzzcity, the mobile media company offering advertising programmes says 2011 is not a year for ads. So why would they turn customers away from their business?
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Last Updated on Wednesday, 06 April 2011 15:21 |
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Thursday, 10 February 2011 22:12 |
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“Television is not just television anymore, and I am sure Malaysian media planners have seen past that. What intrigues me is that Pay TV is so lifestyle-challenged marketers have yet to optimize their media value in this space.”
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Last Updated on Thursday, 10 February 2011 22:35 |
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Seven Requirements for Becoming Customer-Centric |
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Thursday, 10 February 2011 22:12 |
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There is a lot of talk these days about putting the customer at the centre of business thinking and operations. Whether motivated by the economy, competition or a shift in strategic focus, the dialogue in some hallways and boardrooms is starting to explore the following questions
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Last Updated on Monday, 21 February 2011 12:41 |
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Setting The Facts Straight About Digital Advertising In Malaysia |
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Thursday, 10 February 2011 22:12 |
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Roy Tan, MD of Carat Malaysia gets candid about the state of digital advertising on our local shores and what 2011 holds for the industry.
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Last Updated on Monday, 21 February 2011 15:18 |
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Creative Juice\Sil Is Using The Power Of Creativity To Spread Awareness Of HIV and AIDS |
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Thursday, 10 February 2011 22:12 |
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PT Foundation and ruumz causes are jointly running the AIDSAware campaign, with creative assistance from advertising agency Creative Juice\SIL. The project aims at providing a platform to minimise HIV infection through
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Last Updated on Monday, 21 February 2011 14:49 |
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The Barça Brand Goes From Local to Global by Tapping Into it's Unique Heritage |
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Wednesday, 29 December 2010 17:02 |
The defeat in the European Cup final in Athens in 1994 marked the end of a cycle for FC Barcelona or Barça. Then the controversial departure of
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Last Updated on Wednesday, 29 December 2010 17:18 |
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Seeing The Wood For The Trees |
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Wednesday, 29 December 2010 16:12 |
It is no secret that Spin is part of our lives. Whether we like it or not, we regularly sieve the printed word with a sense of scepticism. Living in a world where traditional media is still regulated, we have become creatures of this habit by default. We embrace this as the ‘real thing’. How good, or how bad this is to us as a nation or society is really up to individual interpretation. So I am not going there. What intrigues me though is that sly is never shy. Spin has become so prevalent in our life, it is our life. So let’s rewrite the script with Michael De Kretser and see what recipes we can come up with....
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Last Updated on Wednesday, 29 December 2010 17:49 |
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Strategizing for The New Generation Brands |
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Monday, 27 December 2010 18:28 |
One of the most awaited announcements in the global branding field is the annual rankings of the world’s most valuable brands. Interbrand along with Business Week evaluates the financial worth of brand equity of some of the largest global brands.
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Last Updated on Wednesday, 29 December 2010 16:08 |
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Nuffnang Bloggers Get Hands-On with the Nokia Ovi App Wizard |
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Monday, 27 December 2010 14:59 |
Following the launch of its Ovi App Wizard mobile app creator, mobile phone giant Nokia Malaysia recently held a workshop in partnership with Carat, where 44 bloggers from online advertising community Nuffnang had the opportunity to learn how to publish their own blogs as apps on its Ovi
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Last Updated on Wednesday, 29 December 2010 14:04 |
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Revitalising a Fading Iconic Brand |
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Monday, 27 December 2010 12:18 |
Building brands that can resonate with customers is a very tricky, strategically challenging exercise, and it is only a very small handful of brand that emerges as iconic brands on the global brandscape. These iconic brands tend to successfully create a cult following among
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Last Updated on Wednesday, 29 December 2010 13:46 |
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