Which way is your brand going – to supermarket shelves or the dustbin?

Here today, gone tomorrow.

Many moons ago, your lola would shop with a list of grocery items in her purse. She’d hie off to the market with a dab of Cashmere Bouquet on her cheeks. A spray of Fressinet and parfum bought from Botica Boie would complete her retinue.

She went to Divisoria every Saturday. On her list were must-buys: Purico (for frying and other ‘ginisa’ cooking), Camay (for your sister’s facial beauty regimen), Lifebuoy (for your kuya’s after-basketball shower), Darigold (for your baby bunso), Perla and Breeze (for your labandera), Pancho Pantera (chocomilk for the unruly kids), and when she’s overly generous, Glo-Co Lipstick (for the maids).

At the Singapore Media Awards (SMA) Show 2011 organised by the Association of Accredited Advertising Agents Singapore (4As), more local brands like F&N, Sentosa and Tiger Airways, together with government campaigns stood out for their strategic thinking and innovative use of media. In overall, Mindshare Singapore upheld the title of ‘Media Agency of the Year’ for a second year, while ZenithOptimedia clinched the Grand Prix award with its ‘Heineken Office Chair Grand Prix’ campaign.

MD of Mediaedge:cia Malaysia

Time has really flown as Chan Keong has been helming MEC Malaysia for one and a half years now. ADOI dots the Is and crosses the Ts to get a snapshot of how the challenge has been playing out…

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Chan Keong shares, “We have every reason to be upbeat about 2011 and the future as we has set ourselves a 5-year timeframe to become our clients’ most valued business partner.”

He talks excitedly about Organizational Shift as a fundamental step to realize these ambitions, building client-centric teams highlighting integration of digital technology and data as a key catalyst for competitive edge.

On top of a a 34-strong staff, MEC’s 4-member digital squad in MEC Interaction alone has doubled digital billings this year.

Media Contacts the digital media unit of Havas Digital, has been appointed by the Naza Group of Companies to revamp its flagship corporate website.

Naza Group of Companies, Malaysia’s largest importer of luxury automobiles was originally founded in 1975. As the main importer and distributor of automotive brands such as Ferrari, Peugeot and Brabus but to name a few, Naza has grown into one of today’s leading conglomerates in Malaysia. Latching on the success of its automobile business, it has since diversified into property development, motorbikes, hospitality, food & beverages, finance & insurance, manufacturing, research & creative solutions, transportation & logistics and agriculture.

With all humility, there is more to Cultural Center of the Philippines’ than Mideo Cruz’ shock art that unfairly overshadowed the larger part of the whole. And the real shocker is, it’s been long neglected.

CCP - home of Philippine arts and culture. Whether you’re a fan of Imelda or not, it is ours, and here to stay. Not everyone knows the CCP produces about 800 shows a year and that the Filipino art institution has more than two million people listening to its award-winning radio program: “Sugpuin ang Korupsyon”, elevated to the Hall of Fame by the Catholic Mass Media Awards.

InMobi, the world’s largest independent mobile ad network, today revealed its Mobile Insights Report – Asia Pacific Regional Summary for Q2 2011, reporting a gain of 8 billion ad impressions over Q1 2011. The Asia Pacific mobile ad market grew by 17% to over 55 billion quarterly ad impressions on the InMobi network. Following the global trend, smartphone impression growth overtook that of advanced phones. The comprehensive report is based on data sourced from InMobi’s global mobile advertising network which served 104.9 billion mobile ad impressions in Q2 2011.

Spikes Asia has announced its full jury line up for 2011. This year, Raymond Ng, Creative Director at Draftfcb, will represent Malaysia on the Direct and Promo & Activation category. Raymond has over 14 years of industry experience and his work has been recognised at every creative and effective award show from D&AD to Effie Awards.

Spikes Asia is an annual awards and festival for creative excellence in advertising and communications in the Asia-Pacific region, which will be held at Suntec City, Singapore, from 18th to 20th September.

Raya HD (Channel 188) and Astro Fiesta (Channel 100) are two of the new channels for the festive season. Sundance Channel HD (Channel 438), Discovery HD World (Channel 571) and Astro SuperSport HD2 (Channel 833) on the other hand are three new high-definition channels on the Astro B.yond platform.

“In spirit of celebrating Hari Raya and Merdeka with fellow Malaysians, we are happy to bring Raya HD and Astro Fiesta to all customers at no

Multi-Platform Rights in Key Asian Markets include option to broadcast in 3-D Add a comment

As the advertising industry talks about transformational leadership, the reality is heads of the holding companies and agencies never really invest in it or do anything differently.