Returns With A Bang for The Second Time This Year Add a comment

Beginning January 2012, Filipina Mio Chongson will face the most challenging chapter of her storied advertising career.

Which way is your brand going – to supermarket shelves or the dustbin?

Here today, gone tomorrow.

Many moons ago, your lola would shop with a list of grocery items in her purse. She’d hie off to the market with a dab of Cashmere Bouquet on her cheeks. A spray of Fressinet and parfum bought from Botica Boie would complete her retinue.

She went to Divisoria every Saturday. On her list were must-buys: Purico (for frying and other ‘ginisa’ cooking), Camay (for your sister’s facial beauty regimen), Lifebuoy (for your kuya’s after-basketball shower), Darigold (for your baby bunso), Perla and Breeze (for your labandera), Pancho Pantera (chocomilk for the unruly kids), and when she’s overly generous, Glo-Co Lipstick (for the maids).

Media Contacts the digital media unit of Havas Digital, has been appointed by the Naza Group of Companies to revamp its flagship corporate website.

Naza Group of Companies, Malaysia’s largest importer of luxury automobiles was originally founded in 1975. As the main importer and distributor of automotive brands such as Ferrari, Peugeot and Brabus but to name a few, Naza has grown into one of today’s leading conglomerates in Malaysia. Latching on the success of its automobile business, it has since diversified into property development, motorbikes, hospitality, food & beverages, finance & insurance, manufacturing, research & creative solutions, transportation & logistics and agriculture.

As the advertising industry talks about transformational leadership, the reality is heads of the holding companies and agencies never really invest in it or do anything differently.