World's most creatively recognized network solidifies regional presence with launch of 4th agency in Malaysia TBWA strengthened its foothold in Malaysia with the opening of award winning creative hot shop, CREATIVE JUICE\SIL, to mark the network's rapid expansion in the region.

Officiated by Emmanuel Andre, Regional Director TBWA\ Asia-Pacific at The Shooting Valley, Glenmarie, Shah Alam, the event also saw the attendance of many of Malaysia's top luminaries in the field of media, marketing and communications.

CREATIVE JUICE\SIL is the culmination of the acquisition of the highly awarded Sil Ad (KL) Sdn Bhd by TBWA and the infusion of the creative prowess and branding of Creative Juice.

CREATIVE JUICE\SIL will be the third office in the world bearing this renowned brand name, with Creative Juice\G1 in Thailand as the pioneer agency. Creative Juice\G1 was first launched in Thailand in 1998, and the second agency, based in Manila, followed suit in 2006.

Both Creative Juice\G1's Chief Executive Officer, Witawat Jayapani and Executive Creative Director, Thirasak Tanapatanakul, are well recognised in their fields of work - the former is known as being the foremost strategic thinker in Thailand; whilst the latter is known as the most awarded creative in Asia; one of the world's best known creative judges; and a recipient of innumerable top creative awards.

Within eight short years, Creative Juice\ G1 is now the leading force in Asia and arguably the world, chalking up accolades such as Asia's Agency of the Year (2006), Asia Pacific Office of the Year (2005, 2006) and 4th Most Awarded Agency in the World (2006), just to name a few.

On its latest development in Malaysia, Keith Smith, Regional Chairman of TBWA\ Asia-Pacific and its International President, said via a video speech that the decision provides the TBWA network with another opportunity to further expand its business in the growing Malaysian market.

"Our group of companies in Malaysia has grown significantly over the years and we now feel that the Malaysian market is ready for another one of TBWA's creative entities, the much awarded Creative Juice," he added.

"In fact, Creative Juice, an independently run unit of TBWA, is one we are extremely proud of because of its creative pedigree."

In Malaysia, CREATIVE JUICE\SIL will be helmed by industry veteran, Sa'ad Hussein. He was the previous co-owner of Sil Malaysia, a Malaysian-based creative agency which was voted one of the top ten advertising agencies in Malaysia. He promises to continue building the company's creative reputation and more importantly, mimic the success of its counterpart in Thailand.

Speaking to reporters, Sa'ad said, "In a world where 'thinking out of the box' has become the norm, we are pushing for ideas to be realized. We are encouraging our clients to be bold in accepting fresh ideas and new ways of communication - a sure-fire way to build and strengthen a brand in a market that is oversaturated."

"It is one thing to have creative ideas, but having a brave client to run these ideas is critical. It takes a bold agency to push the creativity limits and an even braver client to embrace it. We hope that clients are willing to explore options that may be new to them, but ones that will propel their brands to greater heights."

He added, "We are bold and brave in our execution, and the ideas that we come up with may be radical to some; but rest assured, our ideas and execution are always substantiated with in-depth research."

“While many of our counterparts may ‘think outside the box’ and come up with good ideas, they tend to follow the safe route. We, on the other hand, believe strongly in our company battle cry, which is ‘BE BRAVE’; and we will push for our ideas to be followed through in order to garner the best results.”

Emmanuel Andre,
Regional Director of TBWA\ASIA PACIFIC.

"On behalf of everyone at TBWA\Worldwide, it is my great pleasure to introduce CREATIVE JUICE\SIL.
It is TBWA\'s fourth agency in Malaysia, and the third in the world - after Thailand and the Philippines - to proudly carry the Creative Juice name. The Creative Juice name has become synonymous with Creativity throughout the world. Although it is only 10 years old next year, Creative Juice is already among the Top 10 most awarded agencies in the world.
But to be honest, given the highly creative reputation of Sa'ad and his team, TBWA\Worldwide's decision to team up and create CREATIVE JUICE\SIL was an easy decision."

"Since 2002, CREATIVE JUICE has established a strong reputation, first throughout Asia and very quickly globally. So, the CREATIVE JUICE name is now amongst the top in Asia and in the world. Therefore, creative excellence has always been and will always be at the core of what CREATIVE JUICE stands for. It is our meaning, it is our soul. So whoever you are, not only as creative persons but also the client service, planners or even the accountants, you must be creative, you must be brave to disrupt.
So as we are opening in Malaysia, I would like to extend this simple wish for a long creative life for everyone at CREATIVE JUICE\SIL. Have a great celebration, thank you."

Thirasak Tanapatanakul,
Exec. Creative Director of CREATIVE JUICE\G1, Bangkok.

"My expectations for CREATIVE JUICE\SIL is to see the firm succeed in a very short period like the Bangkok office. My vision and wish for the whole CREATIVE JUICE network is for CREATIVE JUICE to grow very fast, not just in Asia Pacific but throughout the world.
The Siamese twin is symbolic of our philosophy, the emotional and logical, the analog and digital. Clients and us, more importantly, Creative, Planners and Client Servicing, pair up as the same body, the same brain and the same DNA. Without this relationship, Khun Witawat, I and our team would not have come this far. Without the attitude of Being BRAVE, we will not have this day."”

"This journey is about being brave. We are taking that brave step forward to become Creative Juice\Sil. We are inheriting a brand name that is pure thoroughbred; one that has won every imaginable creative award in the world. We are ready to take the challenge and be "disruptive" ; we are all out to achieve creative excellence.
Creative Juice\Sil won't just be another name on the wall, or a sheep in wolf's clothing. It will be ingrained into our DNA; it will be part of our soul. I promise. Like our fellow agencies who are out to change the face of Malaysian advertising, Creative Juice\Sil will be there amongst them."

Brief Bio: With 18 years of advertising experience, Irene Ho is the sought after individual in Malaysia with great credentials to match. She has worked with top-flight agencies like Ogivily, Batey, Y&R, Saatchi & Saatchi and until recently, Naga DDB, as a Client Service Director. She is an articulate, diligent, passionate and disciplined individual. One of the highlights in her career includes spearheading the Tourism Malaysia account worth RM85m.
CREATIVE JUICE\SIL is privileged and honoured to have her helm the agency as General Manager. Her vast experience in client management, strategic planning and her passion for good creative work goad well for CREATIVE JUICE\SIL to push the agency to the next level.