Celcom Axiata Bhd, the telecommunication service provider is collaborating forces with Broadway Media Sdn Bhd to bring Indonesian football to Malaysia via The Cube mobile services, says its Chief Executive Officer Datuk Shazalli Ramly.

Carlsberg Breweries has tapped Euro RSCG for a digital and experiential project following a competitive pitch against two other agencies. A cross-market integrated team from Singapore and Malaysia will lead the business. The agency is tasked with brand management and development of the customer journey across multiple channels.

Draftfcb Kuala Lumpur welcomes the Year of the Dragon with a new Digital Creative Group Head, Maharis (Ari) to manage its increasing digital creative portfolio. Maharis Azman was Head of Interactive Design at Tribal DDB and has worked previously with agencies that include Agenda and BBDO/Proximity.

From small to medium-size merchants, that is how Twitter Inc. will begin to market its ads to merchants, casting a broader net for advertising revenue.

Go to any busy coffee shop and you will see the fruit seller amongst all the food sold there. Not far away, perhaps satay stalls, usually at night. The lottery seller strolls through selling you hope for a future by the beach. Walk to a number forecast outlet (4D), you will probably see illegal DVD sellers, bean curd drink vendor and sometimes pisang goreng (fried banana chips) right at its door step and occasionally, a fortune teller.

Thanks to the Hammer's deconstruction of the digital dilemma in the September issue (if you haven't read it, boy have you lost out), I am inspired to pen down a few words on the principle of Search. With 960 million searches done a month and a 300% growth in Search queries over the past two years, we need a better understanding of search; in order to capitalize on it.

In a recent online survey, a massive 67% of Malaysian companies claimed they will engage in Public Relations as part of their marketing plan this year. The GO Communications initiated survey of over 130 companies by the Pulse Group also showed this was a 35% increase over 2011.

The One Club for Art and Copy has announced that it will induct Apple co-founder Steve Jobs, advertising creative Paula Green and director/producer Joe Pytka into the Creative Hall of Fame on January 17, 2012 in New York City. The One Club is also initiating an Educator's Hall of Fame with its first inductee, Robert Lawton from Creative Circus in Atlanta.

MNC Wireless Berhad, a Malaysian based mobile and internet media specialist  has, via its associate company IntJoors Sverige AB ("Joors") initiated the launch of "Joors", the world’s first free high speed mobile internet service, in Sweden. The enabling technology and technical platforms for this new and exciting service was designed and developed by MNC, while the mobile broadband network is provided by TeliaSonera Mobile Networks AB in Sweden, on a wholesale basis.

Telekom Malaysia Berhad (TM), through its pay TV service - HyppTV - will be treating its loyal subscribers and lucky contest winners to an exclusive movie screening event titled HyppTV Moonlight Movies Night, on Saturday, 14 January 2012, at the Indoor Arena, Bukit Kiara Equestrian & Country Resort, Kuala Lumpur.